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It all started when my youngest was turning 4 and I wanted to give her a princess themed birthday. When I told her she would be a princess for her birthday, she broke out in tears - not at all the reaction I was expecting.
Through the tears she told me she couldn't be a princess because her skin wasn't white and her hair wasn't yellow. She really believed she couldn't be a princess because she had never seen a princess that looked like her. Obviously at this point, I was in tears too but through the ugly crying (mostly mine) I promised her that she in fact COULD and would be a princess for her birthday.
Being the super craft mamma I am, I set about making it happen. She was going to be surrounded by princesses who looked like her or I would die trying! In the end she got a custom princess birthday card, matching birthday T-shirt, matching party bags and decorations. It was a huge success and a big win for mommy.
This experience really got me thinking about the importance of representation and all the ways that people of colour (especially children) don't see themselves represented in the world around them. All the times I had been to a craft class and been the only person of colour in the room and how that made me feel...
So, I decided to do something about it and JM Couture Crafts was born.
In fashion (my first love), "couture" represents the highest level of craftsmanship and quality - this is how I approach everything I make. After a long life of study and practice, I am a highly skilled crafter. Really, I'm a multi-disciplinary mixed media artist. I blend traditional art and craft methods with modern technology and materials. Each piece in my collection is made by hand and crafted to a high standard.
I am especially proud of my cards that feature positive BIPOC images and aesthetics because I believe everyone wins when we all feel seen and included.
So have a look around our store and if you don't see what you're looking for or want to create something special, send me a message and we'll make it happen!
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